{"id":34,"date":"2025-12-02T07:08:59","date_gmt":"2025-12-02T05:08:59","guid":{"rendered":"https:\/\/dev.iceberg.diamonds\/?page_id=34"},"modified":"2026-04-21T21:37:02","modified_gmt":"2026-04-21T18:37:02","slug":"our-story","status":"publish","type":"page","link":"https:\/\/dev.iceberg.diamonds\/en\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"<div class=\"wp-block-uagb-advanced-heading uagb-block-4a1ddca2\"><h2 class=\"uagb-heading-text\">Our Journey Since 1974: From a Small Workshop to Crafting Unique Diamond Legacies.<\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-347ca733 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-cd787f60\">\n<div class=\"wp-block-uagb-content-timeline uagb-timeline__outer-wrap uagb-block-f1330570 uagb-timeline__content-wrap uagb-timeline__left-block uagb-timeline__arrow-top  uagb-timeline\">\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-b154c504 uagb-timeline__left\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M96 32C96 14.33 110.3 0 128 0C145.7 0 160 14.33 160 32V64H288V32C288 14.33 302.3 0 320 0C337.7 0 352 14.33 352 32V64H400C426.5 64 448 85.49 448 112V160H0V112C0 85.49 21.49 64 48 64H96V32zM448 464C448 490.5 426.5 512 400 512H48C21.49 512 0 490.5 0 464V192H448V464z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-left uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><div class=\"uagb-timeline__date-hide uagb-timeline__inner-date-new\">1974 \u2013 The Dawn of Our Journey<\/div><h3 class=\"uagb-timeline__heading\"><\/h3><p class=\"uagb-timeline-desc-content\">The story of Iceberg Diamonds dates back to 1974. It was then that Leonid Shainoha \u2014 father of the brand\u2019s current founder \u2014 began his journey as a master diamond cutter.<br><br>He became one of the pioneering masters at the newly established Crystal plant in Vinnytsia \u2014 an enterprise that laid the very foundation of the era's jewelry industry.<\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\">1974 \u2013 The Dawn of Our Journey<\/div><\/article>\n\n\n\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-5a4bf5d5 uagb-timeline__left\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M96 32C96 14.33 110.3 0 128 0C145.7 0 160 14.33 160 32V64H288V32C288 14.33 302.3 0 320 0C337.7 0 352 14.33 352 32V64H400C426.5 64 448 85.49 448 112V160H0V112C0 85.49 21.49 64 48 64H96V32zM448 464C448 490.5 426.5 512 400 512H48C21.49 512 0 490.5 0 464V192H448V464z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-left uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><div class=\"uagb-timeline__date-hide uagb-timeline__inner-date-new\">1993 \u2013 Crafting Uniqueness<\/div><h3 class=\"uagb-timeline__heading\"><\/h3><p class=\"uagb-timeline-desc-content\">Commemorating the 20th anniversary of Vinnytsia's Crystal facility, Leonid Shainoha and his partner Volodymyr Ostapenko reached a definitive milestone of unparalleled mastery.<br><br>Working side by side at a single polishing bench, they masterfully cut what was then the world\u2019s smallest diamond \u2014 a stone measuring a mere 0.45 mm in diameter.<br><br>This achievement became a symbol of ultimate precision, profound expertise, and uncompromising craftsmanship.<\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\">1993 \u2013 Crafting Uniqueness<\/div><\/article>\n\n\n\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-ef96134d uagb-timeline__left\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M96 32C96 14.33 110.3 0 128 0C145.7 0 160 14.33 160 32V64H288V32C288 14.33 302.3 0 320 0C337.7 0 352 14.33 352 32V64H400C426.5 64 448 85.49 448 112V160H0V112C0 85.49 21.49 64 48 64H96V32zM448 464C448 490.5 426.5 512 400 512H48C21.49 512 0 490.5 0 464V192H448V464z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-left uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><div class=\"uagb-timeline__date-hide uagb-timeline__inner-date-new\">The 2000s \u2013 New Horizons<\/div><h3 class=\"uagb-timeline__heading\"><\/h3><p class=\"uagb-timeline-desc-content\">In the 2000s, this accumulated expertise expanded onto the international stage.<br><br>Establishing our presence within key diamond-producing nations and the African diamond market:<br>Angola, South Africa, Tanzania, the DRC, Sierra Leone, Botswana, Namibia, Guinea, the Gambia, and Uganda.<br><br>A journey spanning the entire lifecycle of a diamond:<br>from the sourcing of rough diamonds in the Democratic Republic of the Congo<br>to the founding and launching of diamond cutting facilities in South Africa.<br><br>The subsequent phase involves active trading and sourcing of polished and rough diamonds on international markets and landmark auctions\/tenders, including Kimberley, Orange West, and beyond.<\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\">The 2000s \u2013 New Horizons<\/div><\/article>\n\n\n\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-62c606dd uagb-timeline__left\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M96 32C96 14.33 110.3 0 128 0C145.7 0 160 14.33 160 32V64H288V32C288 14.33 302.3 0 320 0C337.7 0 352 14.33 352 32V64H400C426.5 64 448 85.49 448 112V160H0V112C0 85.49 21.49 64 48 64H96V32zM448 464C448 490.5 426.5 512 400 512H48C21.49 512 0 490.5 0 464V192H448V464z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-left uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><div class=\"uagb-timeline__date-hide uagb-timeline__inner-date-new\">2010 \u2013 Heritage &amp; Continuity<\/div><h3 class=\"uagb-timeline__heading\"><\/h3><p class=\"uagb-timeline-desc-content\">Decades of experience and a profound mastery of diamonds are passed down to the next generation \u2014 Andrii Shainoha.<br><br>It was far more than an apprenticeship.<br>A heritage that defines the future.<\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\">2010 \u2013 Heritage &amp; Continuity<\/div><\/article>\n\n\n\n<article class=\"wp-block-uagb-content-timeline-child uagb-timeline__field uagb-timeline-child-bc42f931 uagb-timeline__left\"><div class=\"uagb-timeline__marker out-view-uagb-timeline__icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M96 32C96 14.33 110.3 0 128 0C145.7 0 160 14.33 160 32V64H288V32C288 14.33 302.3 0 320 0C337.7 0 352 14.33 352 32V64H400C426.5 64 448 85.49 448 112V160H0V112C0 85.49 21.49 64 48 64H96V32zM448 464C448 490.5 426.5 512 400 512H48C21.49 512 0 490.5 0 464V192H448V464z\"><\/path><\/svg><\/div><div class=\"uagb-timeline__day-new uagb-timeline__day-left uagb-timeline__events-inner-new\"><div class=\"uagb-timeline__events-inner--content\"><div class=\"uagb-timeline__date-hide uagb-timeline__inner-date-new\">2016 \u2013 The Founding of Iceberg Diamonds<\/div><h3 class=\"uagb-timeline__heading\"><\/h3><p class=\"uagb-timeline-desc-content\">Andrii Shainoha and Anna Shainoha found Iceberg Diamonds<br>as a family-owned maison, uniting generations of experience and profound expertise.<br><br>Built upon a foundation of profound knowledge, the brand continues to evolve today.<\/p><div class=\"uagb-timeline__arrow\"><\/div><\/div><\/div><div class=\"uagb-timeline__date-new\">2016 \u2013 The Founding of Iceberg Diamonds<\/div><\/article>\n<div class=\"uagb-timeline__line\"><div class=\"uagb-timeline__line__inner\"><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container about-us-container uagb-block-7050ee1e\">\n<div class=\"wp-block-uagb-container about-us-wrapper uagb-block-e36348a4\">\n<div class=\"wp-block-uagb-image aligncenter uagb-block-d50d1071 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/dev.iceberg.diamonds\/wp-content\/uploads\/2026\/04\/\u041f\u0440\u043e-\u043d\u0430\u0441-683x1024.webp\" alt=\"\" class=\"uag-image-1903\" width=\"512\" height=\"758\" title=\"\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-4312b80e wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/dev.iceberg.diamonds\/wp-content\/uploads\/2026\/04\/\u041f\u0440\u043e-\u043d\u0430\u0441-1-683x1024.webp\" alt=\"\" class=\"uag-image-1987\" width=\"512\" height=\"758\" title=\"\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-5cf47c1a wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/dev.iceberg.diamonds\/wp-content\/uploads\/2026\/04\/\u0428\u043e\u0443\u0440\u0443\u043c-1024x508.webp\" alt=\"\" class=\"uag-image-1909\" width=\"512\" height=\"282\" title=\"\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Our Journey Since 1974: From a Small Workshop to Crafting Unique Diamond Legacies.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"disabled","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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\u043c\u0430\u0439\u0441\u0442\u0435\u0440\u043d\u0456 \u0434\u043e \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0443\u043d\u0456\u043a\u0430\u043b\u044c\u043d\u0438\u0445 \u0456\u0441\u0442\u043e\u0440\u0456\u0439 \u0443 \u0434\u0456\u0430\u043c\u0430\u043d\u0442\u0430\u0445","_links":{"self":[{"href":"https:\/\/dev.iceberg.diamonds\/en\/wp-json\/wp\/v2\/pages\/34","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.iceberg.diamonds\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev.iceberg.diamonds\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev.iceberg.diamonds\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.iceberg.diamonds\/en\/wp-json\/wp\/v2\/comments?post=34"}],"version-history":[{"count":72,"href":"https:\/\/dev.iceberg.diamonds\/en\/wp-json\/wp\/v2\/pages\/34\/revisions"}],"predecessor-version":[{"id":2019,"href":"https:\/\/dev.iceberg.diamonds\/en\/wp-json\/wp\/v2\/pages\/34\/revisions\/2019"}],"wp:attachment":[{"href":"https:\/\/dev.iceberg.diamonds\/en\/wp-json\/wp\/v2\/media?parent=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}